Hero’s financial strength and long experience enabled a continued long-term approach in existing core areas, combined with major opportunities to expand into new areas and new markets. In 2007, a new subsidiary was started in Finland and in Norway all shares in SMåFOLK was taken over by Semper. The Norwegian SMåFOLK was established in the late nineties by Wenche Andersen and Ann Beth Bergh, who wanted to develop baby food as similar to home cocked meals as possible.
In 2009 Semper established a sales office in Denmark, and in January 2010 the Semper brand was launched on the Danish market.
In 2010 Semper acquired the family owned Korsnäs Bröd, a bakery that has baked crisp bread since generations. The bakery just outside Falun is now baking Semper’s gluten-free crisp bread. A new product range for toddlers, Småfolk, was launched at all Nordic markets in 2010. A new innovative package, “SmartPack”, was also developed for for porridge, cereal drinks and infant formulas.