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As one of China's two traditional pillar snack industries, the confectionery industry has maintained rapid growth, and its potential market share continues to expand. In the past five years, China's candy market has maintained an annual growth rate of 8% -12%. In 2011, the scale of China's candy industry has reached 62 billion CNY.
糖果行业作为我国传统的两大支柱零食产业之一,保持着快速的增长,潜力市场份额不断扩张。近五年,我国糖果市场一直保持8%-12%的年增长率,2011年,我国的糖果产业规模已经达到620亿元。
At the time of the development and expansion of the domestic confectionery industry, various types of confectionery such as health care, low sugar, fun, and ecological types in the world are accelerating the pace of collective attack on China's high-end confectionery market. In contrast, the products in China's confectionery market appear to be very single. Under the double pressure of foreign companies pressing and fierce competition from domestic enterprises, the development of products in China's confectionery industry has faced great resistance.
在国内糖果行业发展扩张之时,国际上保健型、低糖型、趣味型和生态型等各种类型的糖果有加快步伐集体进攻我国高端糖果市场之势。与之相比,我国糖果市场的产品却显得很单一,在国外企业紧逼和国内企业激烈竞争的双重压力之下,我国糖果行业产品开发阻力重重。
The competition of domestic confectionery companies mainly stays on the price level, and the development of new areas is obviously insufficient compared with foreign investment. The homogenization of products has seriously hampered the competition between domestic confectionery companies and foreign brands, making their profits far less than foreign brands. The main battlefield of domestic brands has also been forced to sink to the second and third tier markets.
国内糖果企业的竞争主要停留在价格层面上,对新领域的开发与外资相比明显不够。产品同质化现象严重妨碍了国内糖果企业与国外品牌的竞争,使其利润远不及国外品牌,国内品牌的主战场也被逼下沉到了二三级市场。
It is worth noting that the global annual per capita consumption of confectionery is about 3 kilograms, while China is only 0.7 kilograms. Therefore, China's confectionery market has huge development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly launching new products, and constantly enriching product varieties. China's confectionery industry is facing a pattern of demand for small products and large markets. Confectionery manufacturers are in the stage of structural adjustment, product renewal, survival of the fittest, and corporate restructuring. As the market operation of confectionery products is completed from product competition to marketing, the confectionery industry has entered the era of brand competition.
值得注意的是,糖果的全球年人均消费量为3公斤左右,而我国只有0.7公斤,因此我国糖果市场具有巨大的发展潜力。国内企业的突围应该重在产品的更新换代上,不断推出新的产品,不断丰富产品品种。我国糖果行业面临小产品、大市场的需求格局,糖果生产企业正处于结构调整、产品更新、优胜劣汰、企业重组的阶段。随着糖果类食品的市场运作由产品竞争向市场营销的转变完成,糖果行业进入品牌竞争时代。
Candy can be divided into hard candy, hard candy, cream candy, gelatin candy, polished candy, gum-based candy, inflatable candy and tablet candy. Among them, the hard candy is a kind of hard and crisp candy with white sugar and starch syrup as the main material; the hard sandwich candy is a hard candy with a filling in the candy; the cream candy is white sugar, starch syrup (or Other sugars, fats and dairy products are made of main ingredients, with a protein of not less than 1.5% and a fat of not less than 3.0%, and candies with special creamy flavor and caramel flavor; gelatin candy is made of edible gum (or starch), White sugar and starch syrup (or other sugars) are the main ingredients of soft texture candy; polished candy is a bright and solid surface candy; gum base candy is made of white sugar (or sweetener) and gum base material as the main ingredient The chewable or blown candy is made; the aerated candy is a candy with fine and even bubbles inside the sugar body; the tablet candy is a candy that is granulated, glued and compressed.
糖果可分为硬质糖果、硬质夹心糖果、乳脂糖果、凝胶糖果、抛光糖果、胶基糖果、充气糖果和压片糖果等。其中硬质糖果是以白砂糖、淀粉糖浆为主料的一类口感硬、脆的糖果;硬质夹心糖果是糖果中含有馅心的硬质糖果;乳脂糖果是以白砂糖、淀粉糖浆(或其它食糖、油脂和乳制品为主料制成的,蛋白质不低于1.5%,脂肪不低于3.0%,具有特殊乳脂香味和焦香味的糖果;凝胶糖果是以食用胶(或淀粉)、白砂糖和淀粉糖浆(或其它食糖)为主料制成的质地柔软的糖果;抛光糖果是表面光亮坚实的糖果;胶基糖果是用白砂糖(或甜味剂)和胶基物质为主料制成的可咀嚼或可吹泡的糖果;充气糖果是糖体内部有细密、均匀气泡的糖果;压片糖果是经过造粒、黏合、压制成型的糖果。